For those of you that work outdoors a lot, you’d probably agree that Patagonia’s clothes were sent to you from higher powers, like heaven, or that stalk that delivered Dumbo . I’m sure Noah rocked one of their coats, back in the rainy day.

For some reason beyond my understanding, Noah didn’t make their store launch at Covent Garden recently. But we did. And we filmed it.

It’s a massive breathable space, bursting with colour and smiley vibes. Go check it out…

 

and keep talking to strangers…