If you follow us on Twitter or Facebook, you’ll notice that we at Individualism are a curious and inquisitive bunch.

“My favourite brand beginning with…” has been a great way to find out what’s floating your collective boats at the moment. So I thought I’d share mine. My favourite brand beginning with S is…SELF

Self came to being in 2007 and has gained quite a following in the ‘creative’ community. The brands’ foundations lie in Utilitarianism, garments with fuctionality.

You can check them out over at their website here

PHOTOGRAPHY: KAREN STOREY

Be Eclectic,