Gone are the days when apparel merely looks good. Enter now, where fashion has function, and nothing is at it seems. Porsche Design Sport by adidas is a collaboration for the modern and timeless – equipped to support leading performance.

As we focus on the Elements line, the PDS by adidas collection merges durable out-door apparel with technical innovation and understated, sleek elegance. These pieces particularly inspire me as operative clothing and footwear add endless dimensions to any sophisticated design – not to mention the fact that I’ll take up any opportunity to get outside. Working in the city, it’s easy to get lost in the lack of green, and shooting these statement pieces remind me why we all need fresh air. See the collection come to life in our Porsche Design Sport by adidas: A Short Film:

Canary Wharf’s towering backdrops highlight the protective structure of the Elements Backpack and suspension sole of the leather BOUNCE™:S4, while contrasted, uniform panelling underlines the texture in the Knit Down Vest and Tech Wool Top – two of Indiv’s favourite picks for subtlety.

Photographer Ashley Verse, Model Rus Kuzmin and I experiment in Crossrail Gardens with the layering and movement of the Insulated Shirt to capture the supple ease and protection of the PrimaLoft® Sport padding and eco-friendly performance shell. The shirt is a must-have as a transition between formal and technical wear, and on appearance, the Insulated Vest worn underneath, is virtually invisible. This look is paired with the Endurance BOOST™ running shoe, combining the relief of the BOOST™ sole with an advanced flash upper, ideal for daytime comfort into late night visibility.

 “Excellence Never Stands Still” – Porsche Design Sport by adidas

Moving away from the concrete jungle, Richmond Park’s wet, autumnal dusk present the heavy and light down jackets as they create a signature look for the newly crisp cold. The Light Down Jacket features premium filling in a streamlined cut – it’s the perfect piece to wear unseen under a formal or casual coat, or as ultra-functional outerwear. One of the standout pieces in the collaboration is the Casual Down Jacket, which has a heavier silhouette and full protection against the wind, and is completed with the insulated and water-resistant Intermediate Boot and roll-top waterproof BS Backpack.

My fascination lies in the science of the collaboration. Through technological material and detailed construct, Porsche Design Sport by adidas is made for impact performance and durability, allowing you to keep your cool pretence.

Check out more about the collab and shop the collection here. Follow updates on @PorscheDesignSport_by_adidas and with the #porschedesignsport by #adidas hashtags!

Till next time,