STYLE 101 – INDIVIDUALISM VS SULSWORLD – Featuring Alpha Industries

Recently i’ve been thinking about what my favourite brands are. Since i’m constantly being exposed to new ones every day it’s hard to say but i’ve realised there’s nothing like an original. That’s what Alpha Industries is. The MA-1 bomber in particular is synonymous to street wear brands old and new, military and contemporary. The design has managed to stay alive through many waves of trends slipping through the 70’s worn by the punks, mods and skinheads all the way through to the 2010’s being re-interpreted by even the most luxury brands. So as far as timeless casual outerwear go, Alpha does it best!

This week i decided to team up with a blogger friend of mine; Sulsworld for a style battle of sorts featuring some of Alpha’s Spring Summer Collection to show you how we’d style them in both casual and sartorial situations. The first set of looks we chose the simple MA-1 bomber shape in a more modern fit and some newer colour ways pairing that with our interpretation of smart looks. That red bomber is too much!

For casual, we both opted for different styles. I chose a workwear jacket in a nice olive matching it with my camouflage vest and ripped jeans. Now we didn’t plan on matching, but Sul also chose to go green and picked an olive bomber with built in detachable hoody with a plain white tee and ripped moto jeans. Super casual style that really works with the upcoming summer season, whilst mine i guess still sways to sartorial. Shoot me, that’s my style.

What do you guys think? Who wore it best?

Dress with confidence,



Look 1: Red MA-1 Bomber by Alpha Industries, Shirt by Asket, Vintage black vest, Wide-leg pants by Topman, Hat by Christy’s, Boots by Oliver Sweeney

Look 2: Workwear jacket and Camo vest by Alpha Industries, Shirt by Asket, Jeans by Uniqlo, Hat by Laird London, Shoes by Loake


Head over to Sulsworld to check his outfit credits and his set of images!


Photography by Eshan Kali

Words by John Jarrett

Modelled by Sulsworld & John Jarrett