Since the start, Individualism’s growth has been down to it’s team members following their creative bliss and trying new things. We’ve also been big supporters of the endeavours of our extended family, and one group in particular: HOA (House of Alt) – who Almass is also a part of.

Not only are the guys from HOA artfully stylish in their own colourful way, but they’ve been responsible for tearing up many of our parties back in the day! Ricky from HOA has chosen today, Fathers Day 2016, to launch his new personal project FAADAS, a support network for fathers – and we’re honoured to shed light on such a positive idea. The shoot was done in collaboration with Stance Socks and captures the intimate daily moments between a father and his son.

Here’s more about FAADAS, in Ricky’s own words…

Father’s Day 2016, saw the launch of the new platform for fathers seeking opportunities to be creative with their children. Introducing FAADAS (Fathers Always Adoring Daughters and Sons) a fathers’ empowerment project that uses both an online and offline presence to inspire and engage fathers from all walks of life.

Online FAADAS is a support network for fathers, connecting with them using various forms of media. Offline FAADAS hosts intimate events for fathers focusing on the creative arts. FAADAS creates an environment that helps brings together fathers and children.

Founded by father of two, Ricky Robinson, 28 from East London, FAADAS aims to encourage fathers to spend time getting to know their children, raising them and showcasing their beautiful journeys by a means to inspire others to do the same.

“It’s easy to be narrow minded when you come from where I come from and have the upbringing I did. I was a typical kid from East London.” Ricky commented: “My father wasn’t around and I knew that wasn’t the life I wanted my children to live.”

I found myself looking for a platform that empowers fathers to really get involved in the upbringing of their children – I think its so important to be a part of their lives. Unfortunately, there wasn’t anything out there so I thought, ‘why not start something myself? If I’m looking, other fathers may be too.’ And here I am.”

A great initiative. “Trust me DADDY”.


Instagram: @FAADAS

Photographer : Seye Isikalu