Individualism is a collective dedicated to celebrating men’s style in original and entertaining ways. Our team consists of a small cluster of creatives from a variety of disciplines – all of whom share a passion for men’s style.

Since its founding by the brothers Aaron and Reuben Christian a few short years ago, team Individualism has grown into one of the most dynamic, respected, and influential style collectives, both on and offline.

In the past we’ve worked and collaborated with brands large and small, new and established. From Zegna to Hackett, MCM to River Island, Diesel to ASOS – we pride ourselves on collaborating with those that share our vision and values – and engaging with an audience that respects the same.

What we do

Good question. It’s no big secret – in fact we pride ourselves on the fact that we do a few things, and we do them well:

– We create original editorial content that both educates and entertains our audience.

– We bring the community of men’s style enthusiasts together with respected and trusted brands, either through hosted brand nights, or our very own series of flagship events.

– We help brands reach their audiences the Individualism way – through our consulting, styling, photography and videography services.