SINS OF STYLE 18 -DO-RAGS

SHAKKA – TAKE OUR TIME

DIRECTOR: JAMIE COX

CHOREOGRAPHY/FEMALE LEAD: HANNAH OGAHARA

STYLING: NIGEL RUWENDE

ASSISTANT STYLIST: BIANCA CEASAR

MAKE-UP: RU MEL

So here’s one he did get right, which I was able to interpret using some of my favourite brands. Stay tuned for the next Murphy inspired Look!

PHOTOGRAPHY: JELANI POMELL

STYLING: NIGEL RUWENDE

Plum/White Shawl Collar Varsity Jacket – by House Of Billiam

Black Gimp Heather Sweatshirt – by Carhartt

Indigo Raw Slim Jean – by Topman

White Top Court Hi-Tops – by Adidas

Be Eclectic

“My favourite brand beginning with…” has been a great way to find out what’s floating your collective boats at the moment. So I thought I’d share mine. My favourite brand beginning with S is…SELF

Self came to being in 2007 and has gained quite a following in the ‘creative’ community. The brands’ foundations lie in Utilitarianism, garments with fuctionality.

You can check them out over at their website here

PHOTOGRAPHY: KAREN STOREY

Be Eclectic,

Check out the pictures below and click here for the rest.

Pip pip, cheerio.

And as ever with our style booth we held a competition. This time the idea was simple, pick the best dressed person to pose with the Silk Tote bag!

The competiton was tough and choosing the winner took a lot of deliberation, but we managed to all agree that the chap you see below had that little bit extra to his ensemble on the night!

Congratulations to…

WINNER: Name to be confirmed

Check out the rest of the event photos here.

So we’ve made it to the 3 year mark! Holy smokes it’s been an interesting ride. From a blog that was merely just  a means to help market a style consultancy, Individualism has grown into one of the leading menswear sites in the UK.

We’ve been growing steadily and organically since our inception and that’s just the way we like it. Our philosophy of producing original content has led to exclusive interviews, producing videos for some of the most established menswear brands, and holding our own in competitions against some of the most talented stylists across the globe.

But this is just the beginning.

And as cheesy as this sounds, it’s true – we really wouldn’t be here if it wasn’t for the continued support of our readers.

So our 3rd birthday not only celebrates being online for that length of time but it doubles up as the launch of our regular Individualism nights! A fun way of connecting in real life with the readers and extended family that share our passion for style!

So read below for details:

INDIVIDUALISM presents BUTTONED UP

Thursday 2nd June
9pm-2am

The Book Club
100 Leonard Street
London EC2A 4RH
Map

Dress code – SARTORIAL (with prizes for the best dressed on the night!)

STRICTLY GUESTLIST ONLY
email names to RSVP@individualism.co.uk or RSVP on the facebook event

THE GUESTLIST IS NOW CLOSED

Introducing Y’OH.. A brand whose emphasis is on perfect cuts and intricate designs makes it one of the most exciting new projects I’ve heard about recently.

Focused on the ‘Man’ as opposed to the ‘Boy’, Y’OH evokes that early 90′s-inspired fashion with a class and elegance that you won’t find in a vintage store. The brand as a whole is amazing, but I want to pull the shirts to your attention that made my mouth water and my knees weak at the sight of them. Yes guys, they are that hot. With the brand launching just in time for summer, this is an exclusive not to be ignored! Remember we told you first! Y’OH meet the individuals- individuals meet Y’OH.

Don’t waste a second, you’ve heard what I’ve got to say- get to the blog and check out the rest of the collection for yourself.. Make this style Yours!

http://y-oh.tumblr.com/

Keeping Style Yours,

This week’s store was one of the more exciting finds. If anyone’s been to San Francisco, you’ll know that it’s not a huge, sprawling city. Coming from London I found that I had explored most of what I thought was San Francisco within the first week. That was until I took a few wrong turns and ended up in Valencia.

It was pouring down with rain and all I wanted to do was jump in a cab and head home after a long day of shopping. Just as we were flagging one down, I spotted a quirky-looking store across the road, and my inner ‘Dandy’ took over. I rushed over and the moment I stepped in, I knew I’d found something a little special.

The Common is (here comes the copy from their website)  is a dynamic retail experience centered around fine craftsmanship, and an educated aesthetic, perhaps traditional in tendency, contemporary in conduct (Thanks to Waylan for an impromptu phrasing of what my mind was thinking). We will have a men’s and women’s clothing store, Four Barrel Coffee shop, art gallery as well as an event space that will hold art openings, concerts, film screenings, workshops and speaker series. Oh yeah, it is also available for private parties.

The first thing that greets you as you enter the store is this random Caram/Bowling table planted bang in the middle of the store. P.S. I told you it was pouring it down - look at the weather outside!

The selection of menswear had me producing more water than what was hitting the windows outside. I was literally drooling. These delightful pieces of neckwear were part of the Taylor Stitch collection; a small independent shirt company that offers a range of fabrics to help make your own shirt/tie that little bit more unique.

Just some of the fabrics that were available for customers to choose. Ahh how we wish they’d open up shop in London. Hint Hint!

The Common stocked a wide range of products. It wouldn’t be California if they didn’t stock a pair of shades or two.

Another feature of the store that just added to its charm was the coffee shop that was  tucked away at the back. These guys really seemed to have the retail game on lock. It  helped create a relaxed and friendly atmosphere. Although, with me snapping away as everyone sipped the coffee, the atmosphere was short-lived!

For me, it was the small items that really stood out. These metal collar stiffeners were a must buy. But unfortunately for me, it is a ‘must buy’ when I go again with more money!

I say if you’re ever going to stop over in San Francisco, a visit to Valencia is a must and The Common should be top of your list. And did I mention how cool the staff were? I was chatting to store owner for a good 45 minutes on everything style related. They not only know their product well but they live the lifestyle and have a real passion. Now that’s not COMMON….sorry guys I had to!

As always

Stay Stylish.