Made from English bridal leather and christened with a majestic Hook Loop, each belt is hand-crafted and goes through a detailed 15-step process ranging from cutting and sizing to burnishing and stitching.

The brand was founded in 1999 by two brothers. Raised in rural Virginia, these passionate siblings grew a deep appreciation  for English Bridle leather from their daily interaction of the fabric on their Horse Farm. So what better backdrop to shoot this week’s P.O.T.W. than London’s very own Camden Lock.

A product that is timeless, gets better with age and has a deep British heritage… what more could you ask for? Oh how to style it? We’ve got that covered…

The belt draws so much attention to itself that the styling was based around it. The bottle green and gold buckle draw your eyes to it, so we placed it over a neutral pair of shorts- this one being a khaki/grey. We then highlighted the green with these green leather low cuts.

A red chambray shirt with a patterned pocket square adds some colour to the fit, while a pair of tortoise shell wayfarers are used to complete the look.

The timeless tan colour can go with almost anything. Here we paired it with some classic blue jeans. A vintage knitted zippy with cable knit detailing over a blue shirt finishes this rather simple yet casual look.

Head straight to the Wiley Brothers website to take a look at their whole collection.

Stay Stylish,

Aaron C.

So like our previous video P.O.T.W. posts we’re going to add some styling ideas with the product. All our own ideas.

Styling: Aaron & Reuben Photos: Earl Alburo

This week’s P.O.T.W. comes courtesy of Swedish brand Gram. The sexy beast you see above is the 283g, which is part of the gramLW line. This mature looking design combines a crisp cotton canvas and super soft EVA outsole. This shoe-sneaker hybrid’s neutral colour palette lends perfectly for pairing with a pair of smart cotton trousers or some carrot-fit jeans.

We love the reference to traditional oxford styles with the contrasting toe cap. It’s a simple elegant piece of footwear and a shoe that holds a quite confidence. The lack of branding and sombre colours are prime examples of this. The minute ’283g’ branding seems to fuse it all together.

They come complete with shoe horn and care card. Mostly importantly however they are limited to 191 pairs produced worldwide.

Don’t crash the site now!

Stay Stylish,

Aaron C.

In the wake of the tragic death of one of East London’s most famous fashion exports, the infamous Alexander McQueen, we’ve decided to dedicate our ‘Product of the Week’ to the talented man himself.

Hailing from the London borough of Lewisham, McQueen attended Rokeby School in Newham, our very own borough. McQueen then left with one O-Level in Art, going on to serve an apprenticeship with Savile Row tailors before attending Gieves and Hawkes.

Soon after he rose to fame and eventually started his own label…and the rest is history.

His journey to success is an inspiration to us all; to all those who are struggling to start up a business or pushing hard for their creative venture to take off, we sometimes blame a lot of external factors for our lack of immediate success.

But McQueen showed that despite your background, upbringing or class, with enough enthusiasm and hard work  you can push and really let your creativity take flight.

From studying under a number of fashion houses and then Savile Row, he didn’t take the conventional route to success but he had passion and a plan. But this is still a stark reminder of how frail life can be. That with all our success and through the perseverance and difficult journey we should try our best to maintain a balanced life. That includes time with our friends and family.

Today we pay tribute to his incredible work with this iconic skull print crew neck T-Shirt.

A simple white crew neck T-Shirt with signature McQueen skull print in this season’s paint effect. Represent a king of creativity with this stunning and captivating print. Made from 100% cotton this T-Shirt should be dry cleaned only. You’ll never want to ruin it now will ya?

Oki-Ni has limited stock so get your Bauer Turbos on.

Stay Stylish,

Aaron C.

Just like 100,000 other blogs, we’ve given in and are doing a Christmas-themed post. But rather than write about tips on how to Christmas shop or how to hide the pounds, we’re keeping it simple. We’ve managed to find a festive-looking piece for our ‘Product Of The Week’ that will help you stand out in all the right ways.

Sporting a Scottish Fairisle print, this narrow, double-breasted cardigan features all the traditional Xmas colours. Its soft mid-weight angora and wool mix makes it the perfect winter staple to hit the frontline in the war against old Jack Frost. A thick cream shawl collar and blue and red stripe detailing finish off the unique pattern combination.

Its price of £379.00 may turn some heads away, damn it may even re-shape some heads, but there’s no doubt that those who see past the price range will be picking up a real show stopper!

Snap it up at Oki-Ni now.

Stay Stylish

Aaron & Reuben C.

Related posts: Top 5 Men’s Sweater Styles

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We met up with Danish brand Humor at their London HQ to give you guys a feel of the funky freshness. Take a butches at their crazy patterns, colourful knitwear, their infamous denim range and an exclusive peek of what’s to come.

Stay Stylish,

Aaron C.

The store has a great layout and is worth a visit purely for its design. In this episode we learned about the Levis RED collection.

Enjoy!

Stay stylish,

Aaron C.

Related Posts: Son of A Stag Pt 1(Denim Special), Son Of A Stag Part 2 (Denim Special)

What the hell are ‘smart’ trainers? It sounds contradictory, as we know trainers as sports and performance-based footwear worn casually, while smart shoes are leather and are usually heeled and worn with trousers.

Right?

WRONG.

Conventions are old school. Designers now rely on innovation to succeed in this cut-throat industry. Everything is fused together and we, the consumer, gain with more options and competitive prices.

‘Smart Trainers’ bridge the gap between performance-based sneakers and more formal shoes. They are perfect to wear with trousers and jeans alike and can be seen in bars and clubs across London.

Dash your stinking Reebok Classics in the bin! Here is our pick of the bunch:

1. Swear

“Swear” is a British brand that have become world-renowned for their ‘pointy’ style shoe. They have rubber soles but look very dressy and are perfect if you’re looking to get into a club without having to wear shoes.

They combine block colour in a vibrant and striking way.

Best Style: Dean Style Shoes

http://www.swear-london.com/item10006686.aspx

2. Pointer

Another British brand, Pointers clean and simple designs make them a perfect pair of smart trainers to wear with trousers. Their pattern detail vary as much as their styles.

Best Style: Crago Black

http://www.pointerfootwear.com/index.php?page=Footwear&s=1&category=18&item=cp53

3. Lacoste

Having experience in the fashion industry, Lacoste know how to make a classy fashion garment and their expertise is reflected in their trainers.

They hold a very ‘preppy’ feel due to Lacoste’s’ tennis heritage. These are very smart trainers indeed.

Best Style: Ibiza Block

http://sportiela.com/store/product.php?productid=18755&cat=297&page=1

http://www.sneakershop.dk/uk/1913.html

http://www.brandish.tv/2008/02/lacoste-ibiza-b.html

4. Shofolk

The “Alaric” from the Shofolk collection has been created in this special colourway exclusively for oki-ni. There are only 50 units of this shoe being produced and it is only available for purchase at oki-ni.com.

The shoe is made from premium suede and due to it’s hybrid nature, drawn from both sneaker and traditional footwear, this shoe will translate easily into any style of wardrobe.

Best Style: Alaric

http://www.oki-ni.com/invt/sf0001blk

5. Clae

Regarded as a pioneer of the “athleisure” footwear movement, 2001 saw Clae launch its never-before-seen hybrid collection that delivered the comfort of a sneaker with classic footwear styling, resulting in a new definition of casual.

Committed to quality, detail and style, Clae is returning after a three-year hiatus with some cult classics and newly-revamped models for a consumer market place craving a fresh take on footwear.

Again, great to wear with trousers, combats and jeans, this particular design is an effortlessly designed mesh of the classic British brogue shoe mixed with a flat American sneaker design.

Best Style: Whiteman

http://www.clae.com/Product.aspx?l=00010000000000000000&p=CLA01239

As Always,

Stay Stylish

Aaron C.

Related posts: Sneaker Brands Part 1,  Cipher Seditionary, TK MAXX the piss take,  Top 5 London Trainer Stores

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Facebook Page: Individualism Group

YouTube Page: www.youtube.com/user/IndividualismUK

Forum: www.individualism.co.uk/forum

After seeing this neat little video on how the Jimi Wallet works, we had to include it as this week’s ‘Product of The Week’. (We both already have wallets, but for £11 each, Jimi knew he’ll be coming home with us…bloody marketing G’s!)And no, it’s not a condom holder. The Jimi Wallet is made from recycled plastic and is designed to hold five cards, four in the cardholder and one in the money clip, plus three folded bills. It also has a corner hole to allow a lanyard or key ring to be attached.  Real men don’t carry coins. It’s waaaaaay to old school.

Lil Jimi measures 4” x 2.5” and 0.5” in depth.Pick one up here (and watch the animation on how Jimi works:)http://www.oki-ni.com/invt/jim0003bluAnd for more colours, check out this link:

http://www.oki-ni.com/icat/walletts

As Always,

Stay Stylish

Aaron C.

Related posts: Top 5 Men’s Wallet Styles

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